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1 parlay
∎ she parlayed the local newspapers into a press empire elle a bâti un empire de presse à partir des journaux locauxYoung & Rubicam parlayed a well-received campaign for the National Football League and the United Way into a corporate-image account from the NFL without a review. The New York-based shop will develop ads for the league, its players and its public services efforts, an agency representative said.
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2 parlay
parlay ['pɑ:lɪ](a) (winnings) remettre en jeu;∎ he parlayed everything on the red il a tout misé sur le rouge∎ she parlayed the local newspapers into a press empire elle a bâti un empire de presse à partir des journaux locaux
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